Knowing how to make sense of data for diverse audiences, through appropriate visual representation, is a key skill for contemporary digital communication professionals. This is especially true at a time when there is a growing demand across communication and media industries for communication specialists who can interpret and effectively communicate datasets to non-specialist audiences and those in leadership positions.
The focus of this micro unit is on understanding the principles of visual communication and data analytics within a broader digital communication context. Specifically, students will engage with common types of data representation, from simple histograms, scatter plots and treemaps to complex networks and Sankey diagrams. Industry-standard software applications will be used to create interactive data visualisations.