The Digital Creative Economy and the Future of Work

Unit Code: CCQ201

Contact hours: 12–15 hours per week

Unit Description

In this unit, students will investigate the digital creative economy: what it is, how it continues to evolve, and how communication and media industries respond to the ongoing technological disruption. Digital communication professionals need to understand the specific implications as relevant industries change. Students will grasp the complexities of how the digital creative economy operates – including the emerging trends that characterise the digital economy and how to thrive in this environment as a digital communication professional.

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