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Social Media Storytelling

Unit Code: CCQ102

Contact hours: 12–15 hours per week

Unit Description

Throughout history communication has always been about telling compelling stories. The technology has changed but this essential truth remains. In this micro unit students will learn concepts, frameworks and techniques for effective storytelling that engages target audiences across various social media platforms. Key issues in the use of social media will be explored, including cross-cultural storytelling as well as the ethical issues of privacy, protection of personal identity and professional branding through social media.

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