Social Media Storytelling

Unit Code: CCQ102

Contact hours: 12–15 hours per week

Unit Description

Throughout history, communication has always been about telling compelling stories. And even though technology has advanced, this essential truth remains. In this micro-unit, students will learn concepts, frameworks and techniques for persuasive storytelling through social media that engages target audiences. Critical issues in the use of social media will be explored, including cross-cultural storytelling and professional branding.

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