Communicating with Bots

Unit Code: CCQ206

Contact hours: 12–15 hours per week

Unit Description

Bots and other technologies in the field of artificial intelligence are changing the way communication is planned and executed and how stories are told and evolve across social media platforms. In this unit students will examine the impact of such technologies on best practice communication planning and implementation. Students will develop their own bots that will algorithmically communicate on their behalf via social media platforms.

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