Unit Description

With the emergence of AI and automation technology, it is increasingly vital for digital communication professionals to understand how these technological developments transform communication. In addition, they need to be aware of the ethical issues surrounding how these technologies are used for improving audience reach and engagement. Recent scholarly research and contemporary case studies are the focus of this unit. Students will develop a future-focused orientation to change in the industry, engaging with emerging technologies in both theory and practice. They will also examine how these technologies will likely disrupt our communication. More broadly, algorithmic culture and communication will be a core area of enquiry.