Online Courses

Five ways to boost your memory

When it comes to online study, a good memory is one of your best assets.

Audience Analytics

Unit Code: CCQ204

Contact hours: 12–15 hours per week

Unit Description

Digital technologies have transformed the way communication professionals engage with and analyse diverse media audiences. This unit teaches students methods and metric frameworks for identifying and measuring audiences and audience behaviours. Students will learn about established and emerging methods for analysing audience characteristics and behaviours, including experiments, dynamic network analysis, issue mapping, focus groups and surveys. The ethical and legal aspects related to analysis of online audience behaviour will also be a central focus.

See all our courses

Explore the range of courses Queensland University Online has to offer.

Contact Us

Speak to a Course Consultant on 1300 104 196 to discover the right study option for you.

Contact us