Unit Code: CCQ204
Contact hours: 12–15 hours per week
Digital technologies have transformed the way communication professionals engage with and analyse diverse media audiences. This unit teaches students methods and metric frameworks for identifying and measuring audiences and audience behaviours. Students will learn about established and emerging methods for analysing audience characteristics and behaviours, including experiments, dynamic network analysis, issue mapping, focus groups and surveys. The ethical and legal aspects related to analysis of online audience behaviour will also be a central focus.
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