Unit Description

The Social Media Strategy Project is a Work Integrated Learning Unit where you will work with a real-world client facing a social media challenge. The project is an excellent opportunity to synthesise and apply the skills and knowledge acquired when studying the micro units in the program. You will interpret your client’s brief and deliver a client pitch. Your task will involve planning a project using agile methodology, using design thinking under a coherent social media strategy to meet the requirements of the client brief.

The Social Media Strategy Project is worth 12 credit points, equivalent to a standard unit.