Unit Description

The Social Media Strategy Project is a Work Integrated Learning Unit, in which you will work with a real client facing a social media challenge. This will be an excellent opportunity to synthesise and apply the skills and knowledge acquired studying the earlier micro units in the program. You will interpret your client’s brief and delivering a client pitch. Your task will involve planning a project using Agile methodology, using design thinking in accordance with a coherent social media strategy to meet the requirements of the client brief.

The Social Media Strategy Project is worth 12 credit points, equivalent to a standard unit.