Introduction to Social Media Analytics

Unit Code: CCQ106

Contact hours: 12–15 hours per week

Unit Description

This micro unit introduces students to the role data analytics play in the delivery of effective social media communication. The history, theory and methodology of social media data analytics frame the unit’s overall aim of teaching how data analytics can be used to improve engagement with online audiences and communities through social media platforms.

Price: $1,296

See all our units

Explore the range of units QUT Online has to offer.

Contact Us

Speak to a Course Consultant on 1300 104 196 to discover the right study option for you.

Contact us