This unit offers students a practical introduction to the field of data analytics and its application to making strategic organisational decisions. Students will learn common methods for computational data analytics, through which they can gain an overview of key concepts, skills, and technologies for sourcing data, performing data analysis, and producing appropriate visualisations. While the course covers relevant technologies for data analytics and information visualisation, the focus is on asking and addressing good questions that have practical value for
organisations. Students will work with both structured and unstructured data, and will be encouraged to work with open data to address real-world problems in ways that align with ethical principles and good data governance.