Data Analytics for Strategic Decision Makers

Unit Code: IFQ619

Contact hours: 12–15 hours per week

Unit Description

This unit offers students a practical introduction to data analytics, and its application to making decisions. Students will learn common methods for
quantitative and computational analytics, through which they can gain an overview of key concepts, skills, and technologies for sourcing data, performing data
analysis, and producing appropriate visualisations.

While the course covers relevant technologies for data analytics and information visualisation, the focus is on
asking the right questions and solving related problems which are driven from the business/organisational perspective. Students will work with both structured
and unstructured data, and will be encouraged to work with open data to address real-life problems in ways that align with ethical principles and good data governance.

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